Monday, December 10, 2012

Going Bananas about APE: Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

I know a few million of you have probably already bought and read APE: Author, Publisher, Entrepreneur - How to Publish a Book by Guy Kawasaki and Shawn Welch which came out last night at midnight Pacific Coast Time, but for the rest of you, what's taking you so long? Just kidding, a little, but this is a book that so many people will find
Full disclosure, I know Guy and Shawn and worked with them on the last book, What the Plus! Google+ for the Rest of Us, so I am a friend. Guy gives me cred in the acknowledgements section of this new book for just about forcing him to write it, so I am biased. But this book has so much more to offer than I thought it would in the beginning, I'm seriously impressed. It's so useful and practical, as well as amusing and inspiring, which you can count on from any Kawasaki book. As I wrote in a review of the book on Amazon, I can't think of anyone who shouldn't read this book. If you're a reader it's a must own. If you're a writer, it's essential. If you're a publisher, you can't live without it. And of course, entrepreneurs will love it.

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