Sunday, March 30, 2014

Aquent's 3 floors of content

Content is a word that means too many things. It takes so many forms.  It requires so many hands on to make it bright, shiny and correct. This cool graphic from Aquent will show you all the folks creating content in an organization.

I like the way it shows how much content is percolating through three floors of a small company and then imagine a much bigger organization and all the content they have to deal with.

I've written nearly every kind of content they mention and run a most important content department -- Proofreading -- at Communispace where we were generating gorgeous and fascinating content every day.

Do you like this graphic?  I think it's great. BTW, I don't know the folks at Aquent but I think I'll have to wander over there and learn more about them.


Tuesday, March 04, 2014

My new job -- Director of Publishing at Techstars Boston start-up

I'm really excited to announce I'm joining Litographs as Director of Publishing, one of the #TechStars #Boston startup companies this session. We put the text of books on t-shirts, tote bags and posters. We have many classic books but we will now be taking living authors and helping them get their designs out there and reaching more readers -- my favorite thing!

Danny Fein, his brother Corey Fein and their long-time friend, Jack Neary are the guys at Litographs. They make beautiful … wait … I mean,  WE make beautiful stuff. Check it out.  
Alice in Wonderland takes a fall on our Litographs poster.

Labels: , , , , , , , , , , ,

Wednesday, October 16, 2013

California Here I Come

I'm speaking at BlogHerPRO '13!
Join us by registering HERE
I'll be speaking at BlogHer PRO next week on Tuesday and Wednesday, Oct 22-23. You can still join and attend.

Just click here to register and you'll be in full-on "California Here I Come" mode. Would love to see you there.

I'll be speaking about self-publishing, how I used Kickstarter to fund my book, Founders Less Than Three and signing copies of my book as well. Here's my book on Amazon, check it out!

Monday, September 09, 2013

The TechCrunch Scandal (featuring the embarrassing TitStare and CircleShake apps) was a big deal this week as it "outted" the ugly sexism and locker room atmosphere of the high tech community, but it's never the big stuff that really makes high tech a terrible place to work for women.  It's something far more insidious that never gets called out.

It's the little stuff.  It's the quiet, hostile, uncomfortable moments which women endure in all tech companies, on an ongoing basis that are difficult to pinpoint and then call out as unacceptable. There are hundreds of daily put-downs, dismissive shrugs, disrespectful responses from men you get so used to, you actually stop noticing them.  There's always an accepted atmosphere of women not being taken seriously, often being interrupted in meetings, or likely as not, not being even invited to meetings, parties, lunches, trips where men are free to share plans, future scenarios and job leads.

The tolerance for intolerance is suffocating. How ironic that something called CircleShake was there to conveniently remind everyone that tech culture is one big male circle jerk? There are so many little cultural misdeeds committed against women on a regular basis, you stop noticing and just get tired of the whole thing. For one thing, the culture of high tech accepts developers and entrepreneurs coming in late and staying late which is another disconnect between men and women. If you are a woman with responsibilities at home, as many women are, being able to hang out late with your fellow geeks to learn new things is not an option. But many of these guys are also parents -- why aren't they home?  Men are the ones who can change this by pointing it out to good managers and insisting on changes.

Labels: , , ,

Sunday, September 08, 2013

Slow Down Please

Founders Less Than Three
by Halley Suitt Tucker

My purse is littered with receipts, business cards, brochures, bookmarks, boarding passes and matchbooks from restaurants 3000 miles from here this morning. I'm tossing things and straightening out what I mean to keep. I've been going here, there and everywhere promoting my new book, inviting people to take a bookmark so they'll recognize the title and cover art next time they need to read a new book.  I hope they'll buy my book, but I really hope they'll find time to read it.

But the go-go-go-everywhere blah-blah-blah side of me is at war with the SLOW DOWN PLEASE side and I know who wins this Civil War. The slow down part of me is the reader and the writer and always wins out in the end. I'm a binge reader. I read like it's a dirty little habit, sneaking the time when no one is looking and I don't care who walks in on me while I'm in the act. Just can't help myself. I've been reading like crazy since I finished writing this book. But I've got that itchy finger feeling about wanting to start writing the next book too.

All of that requires silence and endless hours going nowhere in the world and everywhere in the world in my head. It's about slowing down and taking the time. Some people can write anywhere, but I find it best to be firmly planted at my desk in my house.

As for my "readers" I am wondering if they have the same crazy need to read that I do. When people show genuine interest and even buy the book, I know it may take them a while to actually read my book. I know many will buy it, but not read it. I suppose I should be fine with that, but I'm not. It seems a little sad for them, not me. I'd much rather have someone read it and not like it, than not read it at all.

Sometimes I imagine my characters on a bench like a little baseball team, all ready to take the field. But they can't even get on the scoreboard unless a stranger -- a new reader -- slows down enough to read about them. They are so pumped when that happens, lining up proudly in their mismatched uniforms, ready to "PLAY BALL!"

Meanwhile, they just hang around the dugout with nothing to do, wishing they could take the field to bat one out of the park. Please don't make them linger too long.  I know the the alpha male characters will end up in a fight, showing off in front of the alpha females, or end up bullying the background characters to stand up and fight like a leading man! I can hear them slamming empty lockers in the locker room and that means trouble. Give these guys a chance to show off their stuff.

[The book:  Founders Less Than Three -- right HERE on Amazon.]

Labels: , , , , , , , , , ,

Sunday, September 01, 2013

See You In September

A man asked me why I don't blog more often, he missed my blogging. So here I am. There's an easy answer as to why I haven't been blogging very often.  Lately, all my early morning writing has been poured into a book, not a blog.  It's pretty tricky to pull off both. Think of the plate-spinning guys.  Yes, I suppose you can do it, but does anyone like the sound of plates crashing and smashing?  I don't.

From Vogue: Saint Laurent by Hedi Slimane
Photo by David Sims
There's one thing I want to write about this September morning, the 902 pages of the new September Vogue magazine. Actually, I just want to write about the first fifty pages or so.  I like the Saint Laurent girl Hedi Slimane has dreamed up in those pages. She reminds me of my heroine Monica Kroy.

She's got clunky boots and skinny legs and a short skirt with a big wool sweater thrown on top that doesn't match.  She's headed out on some amazing heroic adventure (think Hunger Games girl, Jennifer Lawrence, who happens to be on the cover of the magazine this month) and the romantic and sexy men who might long for her, really can't keep up with her. She's impromtu and spontaneous. She has an inkling of something far away she needs to find, wants to visit, might even invent, a world to conquer. The loose wool sweater or cute jacket she throws on doesn't need to match, she just needs to get out the door.

She might wear the scent of the horse-back riding Ralph Lauren woman, page one, inside the cover of Vogue -- called Romance -- but she's not that girl.  That girl is all passionately wrapped up in a guitar-playing man and pretty children.

Saint Laurent's girl is the lead guitar player. By 50 pages into the magazine, you see her peering out a very large castle-size window at the ocean. She's got a large, ominous vision. The next page she's gone from full-color to black & white, from looking at fish to sporting fishnets, clunky mini-dominatrix duds and an impatience for the guy taking her picture that says, "Let's just get on with it. I have places to go,"  But "it" is not about romance or sex. It's something larger.

She is not looking for a hero. She's the hero. She's not looking for a man.  She'll pick one out when the spirit moves her and she can take any one of them she wants.  She's got a very wide world to investigate. Get out of her way guys.

Labels: , , , , , ,

Wednesday, March 20, 2013

Are You Good At Bouncing Back?

After reading Reid Hoffman and Ben Casnocha's The Start-up of You where they point out that our lives, resumés and certainly our LinkedIn profiles will show lots of ups and downs in this global and turbulent economy, I've been thinking about resiliency.  By the way, it's a great book. Even if you aren't the least bit entrepreneurial, we're looking at a world of work where you better be good at bouncing back. I'm saying it twice. You better be good at bouncing back and quickly.  You must be resilient.

When you get down, do you know how to get up again quickly?  One thing I learned from sales was getting back up quickly after being rejected.  Seriously, sales is all about being rejected and the most successful salespeople have proven strategies for bouncing back. And bouncing back FAST. I was taught that nine "no's" usually meant the tenth time might be a "yes" -- so after I've been rejected about eight times, I can get excited and happy as I think, "Yes, yes, yes!  I'm closer and closer!  I'm almost there!" I really do think that way!

Studies have shown a most fascinating metric of success -- the shorter the time it takes people to recover from a failure or disappointment and get back in the game the better -- and it is predictive of overall lifetime success.  In sales, you have to have strategies for bouncing back, or you'll never make it.

Sometimes, you just get down and feel a little hopeless. Everybody does. I have a mental list of things to do that get me back on track, and I think we all need to make that list and revise it every few years. It's more important than revising your resume.  We need to build out a foundation of resiliency, like a foundation for a house we plan to build. The foundation of resiliency for me is reading, exercise (dancing in particular), being with friends, being in nature, faith and more than anything, having a very supportive partner.

I know so many people who are not happy in their relationships and since I've "been there, done that" and did get divorced, I know it matters a lot to have a good partner. I bet you didn't think I was going to talk about divorce (or break up) but honestly, maybe it's time to downsize your partner. If they don't make your life and home a place to rest, relax, restore yourself and bounce back, you need a new partner.  It makes a world of difference. Make a list of ways to bounce back today and if your partner isn't on the list, well ... you know where I'm going. Time for them to appear on someone else's list.

Labels: , , , , , , , , , , , , , , ,

Friday, January 25, 2013

Kawasaki's Books

If you haven't read Guy Kawasaki's last two books -- APE, Author, Publisher, Entrepreneur -- and of course -- What the Plus: Google+ for the rest of us -- get over to Amazon and check them out!  Today's the day!

Labels: , , , ,

Tuesday, January 22, 2013

Brrrrr ...

Miss the beach?  It's definately winter!  Brrrrrr ...  

Labels: , , , , ,

Monday, December 10, 2012

Going Bananas about APE: Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

I know a few million of you have probably already bought and read APE: Author, Publisher, Entrepreneur - How to Publish a Book by Guy Kawasaki and Shawn Welch which came out last night at midnight Pacific Coast Time, but for the rest of you, what's taking you so long? Just kidding, a little, but this is a book that so many people will find
Full disclosure, I know Guy and Shawn and worked with them on the last book, What the Plus! Google+ for the Rest of Us, so I am a friend. Guy gives me cred in the acknowledgements section of this new book for just about forcing him to write it, so I am biased. But this book has so much more to offer than I thought it would in the beginning, I'm seriously impressed. It's so useful and practical, as well as amusing and inspiring, which you can count on from any Kawasaki book. As I wrote in a review of the book on Amazon, I can't think of anyone who shouldn't read this book. If you're a reader it's a must own. If you're a writer, it's essential. If you're a publisher, you can't live without it. And of course, entrepreneurs will love it.

Labels: , , , , , , , , , , , , , , ,

Thursday, October 11, 2012

Crossing i's and dotting t's -- I mean ...

Ever think about all the work that went into getting these books on a shelf?!   I do!   That's all I've been thinking about lately.

Exciting times here with my Kickstarter book project.  Again, thanks so much to all my supporters.  I've been meeting with editors and proofreaders to line them up -- a bit like finding a good midwife for a baby due in a few months.  They make it or break it honestly!  And as the title suggests, I can write the thing but I need someone else to cross the t's and dot the i's thank you very much.

Picture Credit:  CalTech Library

Labels: , , , , ,

Monday, October 01, 2012

We Blog the World relaunching!

I was glad to hear what Renee Blodgett of We Blog the World has been up to lately.  She's just done a relaunch of her site and I asked her about it. 

1.       Why did you do the relaunch?

Renee Blodgett at We Blog The World
At We Blog the World, we realized that while there’s a lot of content for travelers out there on the web, there’s not a lot of content that is tailored around events, festivals and culture, specific to so many different countries under one umbrella. In other words, there is a wealth of resources on tourism sites for events and festivals specific to a region, however that content is hard to find and you have to do serious digging every time you want to go to a specific country or city. The content is fragmented at best.

Secondly, a lot of travel sites focus on either high-end luxury or they focus on adventure travel for backpackers when most of the world falls in between the two. Where does the discerning traveler go who’s already been to the popular hot spots and is yearning for more? We want to provide that content and a community that supports that interest and desire.

2.       Who’s your best audience and who do you want to reach?

We are trying to reach an educated savvy traveler who has done a lot of traveling but is yearning for more. We’re after those who think and ask:  I want to experience cultural events around things I care about most that will expand my mind: food/wine, arts, culture, entertainment, music and green/sustainability and what’s out there that I can experience beyond the traditional tours where I can expand my horizons, meet interesting people, grow and make a difference in the world? In other words: Renaissance thinking meets travel and cultural events. We are a catalyst that will connect the forces at play: those creating the experiences and those wanting to experience them and this is obviously worldwide not just in the U.S.

3.       Are you a global social media site? 

We’re not really a "social media" site, we’re a travel and culture site that is social media savvy. Our readers are heavy technology and mobile users who spend a lot of time online but also yearn for adventure. They also like to travel and want to expand their minds through new and unique experiences. Social media is a catalyst to help make that happen. Because We Blog the World heavily engages on a number of social media networks, we engage with our readers regularly and learn about what works and what doesn’t. Social media mobilizes things so much faster and we use social media to engage with our readers and to learn about what people love and don’t. We Blog the World readers come from the U.S., England, Canada, India, Australia, France, Singapore, Germany and the SE Asia in that order, although South America is growing organically.

Labels: , , , , , , , , , , , ,

Monday, September 24, 2012

Wow! Very exciting day here. My Kickstarter project was FUNDED! If you missed out and still want to fund my project, you can use my PayPal link up on the left ---> see it?

My fully funded project:  Founders Less Than Three video below!

Click here to check it out!

Monday, September 17, 2012

Getting Down to the Wire!

My Kickstarter has one week to go!  Please feel free to back me for  $25, $50, $100.  Best of all, if you pick the $125 level, you help me create a fictional start-up company and even make up a fiction CEO male or female. And that fictional way they will change the world with their fictional product -- it's all waiting for you!

Click here to check it out!

Sunday, September 02, 2012

Sunday Morning Sermon:   Back to the School of God's Creation

It was still August and I started seeing "back-to-school" ads everywhere.  There were offers featuring yellow school buses, red school books, snacks for recess and the usual palate of orange, crimson and brown fall leaves.  It was hot and there was nothing autumnal about it.    Summer was weighing me down -- hot and humid -- all around me.  It was getting on my nerves, all this talk of 3-ring binders and pencils and pens.   It just wasn't the right time.

But then it happened.

About a week ago, I got up early,  as I usually do, to go for my walk on the bike path, tied on my sneakers and went out the door expecting the usual summer morning, maybe even a hot one, but instead there was a cool breeze and it was darker at 6:00 am than usual.  It got my attention.

I walked down the hill to the bike path, joining it in Arlington Heights, heading towards Lexington.  Not crossing too many people as I went -- a jogger here, a biker there.

My quiet morning's walk on the bike path is private and safe. The concerns of the day haven't started to take over my thoughts.  I haven't cast off the dreamy state of sleep quite yet.  The big green lush canopy of summer leaves welcomed me.  The full shady arch of leaves offers safe passage.  I still felt swaddled, held tight in the soft sleepwalk of dawn, with occasional bird songs to encouraged my steps,  but mostly wrapped in a comforter of quiet.

After a bit of bike path, crossing the line from one town into the next, I started to notice things. I was waking up.  Things had changed.  It was fresh and cool.  Like a kid passing me a note in class, the breeze had a scribbled a message for me.  It  was was easy to read, spelling out the word September, in big letters, a month I love.

Now it was time for back-to-school specials.  And something very special was going on here.  I was back in the school of God's love and majesty.  I looked all the way up, to the tall tall trees, and was thrilled by what I saw. It came in a flash of awareness. I nearly blurted it out loud.

He did this.

He can do this.

All this. The tall trees, the big, quiet forest, the chipmunk on the side of the path with his little paws, even the few people I saw -- He made them.  I said "Good Morning" to each in passing, to honor them and him.  We were all in on this big secret.  You wanted to shout out, "Look at this!  Look at what he did!  He made this morning!"

All things bright and beautiful, all creatures great and small.
All things wise and wonderful, our dear God made them all.  

And then I got it.   I recalled the big lesson I'd learned many times before, but was happy to be reminded of it.  The lesson of our faith.

How can we ever worry, or wonder, or fret over a single thing, when we live like this, in his love and grace?  In this majestic creation of his love?

Soon, He would take these leaves and with little effort, paint them in a riot of color -- splashes of vermilion and orange and yellow and a little green here and there, left behind, just to remind us he had made the lovely summer before, with all its ripe fruits and gardens full of vegetables and herbs,  and now would he lead us safely through autumn into winter.

Good trick.

But more than anything I was struck by a sense of knowing that when you walk in his world, with his son by your side, there is nothing but comfort there. He leads us through long happy days of summer sun and he would lead us through bleak times of occasional hopelessness and darkness.  And we could still know one thing -- the important thing.

Nothing can hurt you when you walk with Him.  And if you must leave this earth in a sudden moment, or slowly, even painfully, what a friend you have. What a guide.

Sometimes, you have to go back to school to remember this fundamental lesson of our faith, to know him.  To know he is always there.  To know you can let go and let God.  He's got your back, as some would say.

And to be reminded that we need only thank Him on a regular basis, by sharing our kindness and faith with others.  That this is our business. This is the way to thank Him for the profound mysteries all around us, which he executes without a hitch.  We're talking about the guy who knocked off the Earth in 7 days.

So let me end with hoping you'll take a morning walk on the bike path and be thankful for all his gifts.  We're about to enjoy one of the best ones -- autumn in New England.  And I'll close with some of the words to the hymn, All Things Bright and Beautiful, just to celebrate our thankfulness.

The cold wind in the winter, 
the pleasant summer sun, 
the ripe fruits in the garden, 
God made them every one.