Van Kampen Lighthouse Ads: Please Fire Your Ad AgencyThose weird Van Kampen Lighthouse ads where their dumb customers get mixed up between real lighthouses on wet, raw, windy, isolated peninsulas AND their investment services, stink.
They stink because emotionally you feel sorry for these people trudging through a dangerous landscape dragging a heavy surfboard, and then the lighthouse keeper lets them know they are just stupid and have come to the wrong place.
The moral of the ad: our customers are clueless idiots.
Are you a clueless idiot too? Join us! Do you want to risk life and limb to be one of our idiotic customers?! Great!
People actually earn a salary making such crappy counterintuitive ads?