Stylefeeder Rocks

Boston Herald report on our pal Phil Jacob and Stylefeeder. Written by Jesse Noyes. Check it out.

And here's a quote from the piece:

StyleFeeder’s an e-shopper sounding board: Site’s hip to hottest products

Watertown resident Philip Jacob is giving online shopping a new look.

The e-commerce entrepreneur created the Web site StyleFeeder.com, which combines the feel of blogs and social networking sites like MySpace.com, into a shopping soundboard.
The site allows registered users to download images of products they see while shopping online into their account and then solicit feedback from other users. StyleFeeder was bought by Cambridge-based Top Ten Media Inc., which runs the blog aggregator TopTenSources.com, last week.


While online shoppers could always describe products and get friend’s opinions through instant messaging, blogs and social networking sites, the visual element of StyleFeeder makes it easier to get a sense of what’s hot and what’s not, Jacob said.
“In all the little bits and pieces that I’ve seen online the whole visual bookmark is something very important,” he said. “I think it feels good to get an idea of what your friends are seeing and finding.”

And in case you wondered, Stylefeeder is really fun to play with. Go try it!