Wednesday, January 04, 2006

Guy Kawasaki's Golden Advice Blog

I know you know he's blogging -- we're all thrilled! But check out his simple solid advice about what you and and cannot sell:
The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap. (Evangelism, after all, comes from the Greek word for “bringing the good news,” not “the crappy news.”)