Yahoo's Kevin Sites, the Rock Star

Talk about a blogger being "over-produced" and "over-marketed" -- this is an unfortunate example. The worst part is, I know Kevin Sites is a great guy and awesome down-to-earth "REAL" blogger and I have liked almost all of Yahoo's efforts in the blogosphere, but this one is so tinseltown and rock star. What were they thinking?!?

The exact thing that makes Kevin's coverage of tough stories really real is the under-produced under-marketed truthful nature of blogging and they seemed to have eradicated that here. They might as well have hired Mick Jagger to blog for them.