I Just Hope The Boy Scouts' PR Agency Is Awake This MorningHow would you like to wake up this morning, being a PR guy for the Boy Scouts and reading this headline: Cub Scout Leader Arrested in BTK Killings.
Through no fault of your own, your brand is dragged through the mud ... what do you do? I have a friend who does corporate PR damage control for this sort of thing. He earns every dime and nickel he charges.
This one is tricky because it's even worse in some ways than staining the "Boy Scout" brand -- since "Cub Scouts" are the younger kids and it makes it even more creepy.