Thanks Seth

Seth Godin is speculating about the trends in blogs which look more and more like magazines. Thanks for mentioning Worthwhile. We are different from many magazines which also have websites or weblogs. We are starting with the weblog then adding the magazine, instead of the other way around.

Using our site meter, I can already see which writers on the new blog are getting hits and which are not ... will we keep them or dump them according to their numbers? That would be a little like a SURVIVOR Magazine Show -- horrors! But, don't worry, we won't use stats for that. Instead, we'll get a very up-to-the-minute reader feedback loop, telling us what people want to read about and what bores them. [Needless to say with 4 women writers and 4 men, we've been making bets! Go, girls, go!]

Last week I was talking to a friend over coffee who mentioned he likes the idea of Worthwhile a lot because he finds other monthly or weekly business magazines are too stale for him, even the day they are published, since paper just takes so long to write for, print, distribute and get into a reader's hands. He loved the idea that we could publish up-to-the-minute business blog posts on what's going on with a trial like Tyco or other business news hitting the wires right now.