New Nielsens

Been having some fascinating conversations with Henry Copeland about his BLOGADS service. He was early and first to realize advertisers could really hit targeted audiences and serious opinion makers by advertising on blogs.

The Nielsens on TV used to guess at the audience and demographics they were hitting -- and the more technology comes into this space, the more we realize the Nielsens were hit or miss -- and more miss than hit unfortunately.

But imagine political campaigns plunking down $2000 for an ad on a blog -- and raising $10,000. That's a pretty direct ROI and easily measurable.

If you didn't read this piece in the Wall Street Journal about advertising on blogs -- check out this link.