It's A Blog World After All

Fast Company's Jena McGregor did a cool piece on blogging this month. It features our number one pal, Robert Scoble. I'm quoted in it too, although I must say, I sound like a high school cheerleader who's barely mastered English. Well, I guess I was channelling my inner and outer valley girl the day Jena interviewed me.

Corporate America is jumping onto the blogwagon for many of the same reasons all those journalists, brooding teenagers, and presidential campaigners are already on board. Unlike email and instant messaging, blogs let employees post comments that can be seen by many and mined for information at a later date, and internal blogs aren't overwhelmed by spam. And unlike most corporate intranets, they're a bottoms-up approach to communication. "With blogs, you gain more, you hear more, you understand where things are going more," says Halley Suitt, who wrote a fictional case study on corporations and blogging for the Harvard Business Review. "Even better, you understand them faster."

I guess what I meant to say is that blogs let you feel the pulse of a market very early on and sense the way trends are developing and where they are headed. You can't afford to ignore blogs anymore.

Thanks so much for the mention, Jena. And yes, Scoble, you are a powerful dude!