Thursday, December 18, 2003

I Want My MTV

I love to watch MTV, also VH! for good solid business trend information and leading economic indicators. Seriously, you see stuff there that you don't see anywhere else. For TV, I think both music channels tell you what's new and what's coming down the pike sooner than anything you'd see on Bloomberg or CNBC. Just watch the ads. They tell volumes.

Sting looks so sexy and thin and yoga-ed out and strong. He's a trend all unto himself. He tells you that guys over 50 looking really fit are about to RULE. I have a personal theory about this -- older men are going to start feeling enormous pressure to look good, the way women have always felt they were being judged non-stop on their looks. The high divorce numbers support this. Older men are in the meat market again and if they don't look good -- it's going to be tough on them. Throw Demi Moore into the equation and know that if your a man over 50, you're competing with young men for all women now. Queer Eye for the Straight Guy is also about getting men into make-over mode.

Lots of condom public service spots featuring older guys too. We want you guys to get the message. Young girls insist on condoms now. Thank god for that.

Christina Aguilera is great. I love her. But she's really fallen off the trashy girl deep end. I think she's a better singer than all the other gal girls in her neighborhood, Brittney, Beyonce but she's got to go off the spectrum in terms of turning her sexuality inside out to get back to herself. Next year she'll be right in her sweet spot.

Nick Cannon's Gigolo rap video is talking about the end of marriage. We're turning into Date Nation -- ask George Clooney. Marriage as an economic institution is over. Love is getting outsourced out of marriage. This means women needing to support themselves, buy financial products, buy their own houses. Charlies' Angels I video called Independent Women by Destiny's Child already spelled that trend out about 2 years ago. Now the economy's back, and the people who get how to connect to women -- Schwabb, Fidelity -- are going to kick ass.

The Brittney/Madonna video might as well be a corporate board meeting. The chairwoman of the board in her sexy 3 piece white suit -- Madonna -- handing over the rock/porno babe industry to the her heir apparent, Brittney. They seal the deal with a kiss. It's not about sex, it's about commerce. And some passing of knowledge from older to younger babe women. The next big thing may be female mentoring and older women crashing open barriers for their younger sisters.