Monday, September 08, 2003

Harvard Law Hosts Glove Girl

Yes, I'll be presenting Glove Girl at Harvard Law School. She's jumping off the page and into the classroom. Despite the legal issues of having a blogger in your midst, or worse, on your payroll, I still think the underlying problem of having a blogger in your company is the BIG BRAND BATTLE it can ignite. If there's one thing a company doesn't want, it's a brand war between the CEO of Acme and the slightly more cool and famous ACMEGIRL! Brand envy is a terrible thing to witness.