Friday, August 22, 2003

A Blogger In The Mist

Toot my own horn department -- hope you don't mind. I 've just published a piece on blogging in Harvard Business Review called "A Blogger In Their Midst" which is a (fictional) "case study" about a CEO who is perplexed by a blogger known as Glove Girl. who's spilling secrets, drawing bigger crowds at industry events and happens to be on his payroll. Here's their schpiel from the Table of Contents
HBR Case Study
A Blogger In Their Midst
Halley Suitt


A tech-savvy employee has something to say about everything at surgical glove manufacturer Lancaster-Webb. When she raved on-line about an older style of gloves, sales unexpectedly shot up. And when she posted damaging information about a potential customer's business practices, the deal collapsed. Is "Glove Girl" a priceless marketing weapon or a grave security risk?

The HBR Case Study is a regular feature which poses really difficult management problems, then asks four experts to give their advice on how to handle the situation. The four experts commenting on my piece are none other than our favorite boy blogger David Weinberger, also the only CEO I know who blogs, Ray Ozzie of Groove, together with the esteemed law professor Pamela Samuelson from UC Berkeley and our savvy VP of Human Resources over at EMC, Erin Motameni.

It's not available until Monday, but with any luck I'll scan it and post it for all to read. Not that you shouldn't plunk down the $16.95 for a real copy of the September issue of HBR at a newstand near you this coming Monday.

And about the title, I mean no disrepect, but it kinda reminds me of Gorillas In The Mist.