Don't Miss It -- World of Ends

David and Doc have been cluetraining around again, I think. If you haven't read this new document ... YOU BETTER. Here's a tasty slice from the end, but do take the time to read the whole thing.

Perhaps companies that think they can force us to listen to their messages — their banners, their interruptive graphic crawls over the pages we're trying to read — will realize that our ability to flit from site to site is built into the Web’s architecture. They might as well just put up banners that say "Hi! We don't understand the Internet. Oh, and, by the way, we hate you."