Turning Off The Freeness

CNN's going to start charging for video on their site. Check out this quote from USA Today.

I don't think the future is too far off where
most sites will turn off a lot of the freeness,"
says Foxsports.com general manager Ross
Levinsohn. "The big companies that support
Web sites are going to take a very hard look
— can we afford to continue losing $100
million to $150 million a year on this thing?"

I don't think the noun for free is freeness. Isn't it freeitude? And I don't really care for referring to the most revolutionary technology to come down the pike for the last hundred years as, "this thing."