Les Musts de Cartier

This is wacky French marketing at its best. I think this means STUFF THAT CARTIER MAKES LIKE GOLD LIGHTERS THAT YOU MUST HAVE IN ORDER TO BE CHIC. This link talks about their marketing guy. The funny thing for me is the word "musts" is pronounced in a way that twists it into something that sounds like "les mooses". Jean-Yves, am I right?

Also, you can argue with me all you like but, the French have the killer brands when it comes to sex, romance, cathedrals, bread, snails, beautiful women, sexy men (but too skinny), painters, poetry, poplars, black wool hats and most luxury items. C'mon, give them some credit.

Anyway, I'm thinking up a "musts" of blogdom. It will be a daily read list and other stuff. Coming soon to a theater near you.