Best $175 Million They Ever Spent

"Now it gets interesting" is right. Remember that geeky weird new kid in school last year, who used to be named Andersen Consulting until he changed his name to Accenture? It only cost him $175 million! As for 'what's in a name', they certainly came up smelling like a rose. Per the link, everyone thought the name sucked then and that they had some of the worst adverts on the Super Bowl last year. Who will win the honor this year?