"Polishing The Ford Blue Oval"

Hope you didn't miss Bill Ford, Jr's heartwarming speech on CNBC about how much he cares about the "Ford Family" — his, or the 22,000 ford family workers he's laying off?

He had some encouraging words about keeping the Ford brand shiny. I wonder, when he suggests "polishing the Ford Blue Oval" is this career advice for those getting the axe — just grab a chamois and forge a new career path at your local car wash?