Sunday, January 27, 2002

The Emperor

In the Tarot, there is a guy called The Emperor. This guy is your mega-implementor. He is the guy who gets things done. Other people are standing around thinking of good ideas. This guy is prototyping the shit out of an idea — maybe an idea not nearly as good as yours — but he's DOING IT.

In Seth Godin's new book Survival Is Not Enough, he actually explains how a company can do this — mega-prototyping, mega-implementing — he calls it zooming. It's interesting, because in a way, this is exactly who Seth is — The Emperor — and he's actually gotten what he does best down on paper. Of course, all Emperors can look forward to most people in the world hating their guts.

So, of course, in the category of Imitation-Being-The-Sincerest-Form-Of-Flattery, don't miss Marek's hilarious homage.