Wednesday, June 28, 2006


Top Ten Sources has bought Stylefeeder. It's a cool application and I hope everyone signs up to try it out. Here's the official press release going out today:
Top 10 Sources Acquires StyleFeeder

StyleFeeder Brings Bottom-Up Style Sharing and E-Commerce Service to Online Shoppers

CAMBRIDGE, MASSACHUSETTS – June 28, 2006 – Top 10 Sources (, the pioneer of human-assisted online search for consumer generated media, today announced the acquisition of StyleFeeder (, a community shopping and style-sharing resource that allows users to discover, share and purchase new and interesting items on the web.

“StyleFeeder is a cool, fun and simple way to share stylish things you like,” said John Palfrey, co-founder of Top Ten Media, Inc. “As we all create digital identities online, Stylefeeder fills in another key piece of the puzzle: your sense of style. Better yet, never again will your relatives have an excuse for giving you something that's not your style.”

The addition of StyleFeeder to Top 10 Sources’ simplified online discovery platform furthers the company’s mission to make the power of Web 2.0 relevant and meaningful to consumers in their every day lives both on and off the Web.

“At Top 10 Sources, it’s our goal to make it easier for people to find the best Web content, information and entertainment they’re looking for,” said Halley Suitt, co-founder of Top Ten Media, Inc. “With our acquisition of StyleFeeder, people now have a fun, fast way to find and share purchasable items without having to sift through dozens of sites.”

StyleFeeder also lets users browse shopping lists by creator or keyword to find people and items with the “right style,” even identifying their own online personal shoppers who become trusted, go-to sources for style choices.

“Top 10 Sources’ work in human-assisted search combined with StyleFeeder’s innovative style-sharing features creates a compelling offering,” said Philip Jacob, founder of StyleFeeder. “We have a common goal of building the next generation of information discovery tools for consumers, and together we can bring new features and tools to our users faster. We also give consumers a bottom-up way of connecting with retailers outside of the traditional advertising model.”

Top 10 is positioned to become the engine for human-assisted search and the preferred, topic-oriented source management system for consumer generated media. The company’s technology integrated platform enables consumers to both participate and find high-quality consumer-generated content, while playing a key role in solving RSS industry copyright clearance issues. The result is a leading destination to find great, fresh content by topic of interest and a trusted means of getting fast, reliable search results.

Added Top 10’s Halley Suitt: “I liked StyleFeeder the minute Phil showed me how easily I could put it up on my weblog, to show off all the cool stuff I was shopping for, or just wishing for. The way Phil defines style is right on. He shows us it’s more than fashion. It might be the cool camping equipment and easy, lightweight, waterproof tent one person’s StyleFeeder list contains. It might be another’s designer handbag and favorite home furnishings. It might be my Stylefeeder list of everything from a pink road bike to a llama. StyleFeeder’s about what makes us tick -- an all-inclusive universal wish list and shopping app that real people will really love.”

About Top 10 Sources
Top 10 Sources ( provides the next generation of “search” for the syndicated web: human-assisted search. Leveraging a technology platform built and protected through IP filings over the past 18 months, Top 10 staff, along with community members and celebrity editors, search Web 2.0 (blogs, podcasts, wikis, news) by hand to create topical pages with the best consumer-generated content. The core service identifies and publishes the Top 10 sources for popular topics ranging from the NFL to Wine to The Simpsons.

About StyleFeeder
StyleFeeder ( is an online service that allows users to share and organize the great stylish things that they find online. StyleFeeder was developed by founder Philip Jacob in his quest to find a better way to shop by using the power of the Internet and social networks. StyleFeeder's active and dedicated user base share their style lists with friends on blogs and websites, creating a bottom-up, word of mouth shopping experience that is outside the bounds of traditional advertising