Wednesday, September 25, 2002

Serious Addicted

Okay, I'll come clean. There are some products I'm really hooked on for no good reason. Like these weird Listerine Pocket Paks which are also referred to as ORAL CARE STRIPS and they are ... how to describe them ... well, breath mints that look like tiny blue pieces of shiny rice paper -- they melt in your mouth. Check this gonzo marketing of theirs out.

Where did I come across them? My 7-year-old saw a display at Costco and had a hissy fit about them -- he wasn't going home without them. He'd already seen them on TV is all I can figure. Now this is killer marketing. Once you get my 7-year-old, I'm a goner.