Brand Blur
I love Andrew Sullivan and his blog, but what's with the multiple authors all of a sudden? It makes me nervous, reading something I think is HIS writing, only to get to the end and realize it's someone else's writing. His brand is all about HIS writing, not anyone else's commentary.I know we all need a break sometimes, but I think one thing about blogs that really matters is keeping the one author's voice the ONLY voice on the blog, unless it's a group blog.
I know when I read Boing Boing (a group blog) it might be a number of people including Xeni or Cory or others, but when I read Andrew Sullivan, call me crazy, but I want to READ Andrew Sullivan. I'd rather he blog less frequently if it's tough to be so prolific (and I know it must be) than substitute other writers.
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