tag:blogger.com,1999:blog-3070871.post111564251416056532..comments2008-09-08T03:55:52.788-05:00Halleyhttp://www.blogger.com/profile/09652662616738807249noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3070871.post-1115679580783623952005-05-09T17:59:00.000-05:002005-05-09T17:59:00.000-05:002005-05-09T17:59:00.000-05:00Seems like lots of people are vying to create this language. Jennifer Rice at BrandMantra/Brandshift has been touting co-creation, Huba/McConnel have been preaching "Customer Evangelists" for a while. Fans have been around forever, just not in this close contact with the producers.<BR/><BR/>Maybe "lovers"? Are they one night stands or are they willing to marry your product? Are you close enough to them to co-create your product's children? Are they faithful, or are they sleeping around with the competition?<BR/><BR/>Of course the imagery that conjurs up, depending on your product, might be too disturbing to use that vernacular.Dustin Staigerhttp://www.thepeoplebrand.com/blognoreply@blogger.com