Confessional: Soccer Hotties

Whoever is marketing the FIFA World Cup is missing the boat. I watched the World Cup this week a number of times with mostly WOMEN. And we were loving it.

These guys are so hot -- just like our editor Natasha pointed out on her great Soccer Hotties Top Ten List -- soccer should probably ONLY be marketed to women.

I can tell you, thanks to my anecdotal evidence, that WORLD CUP SOCCER COULD BE VERY POPULAR WITH AMERICAN WOMEN. Now if they could get real advertisers like Chanel, OPI Nail Polish, Victoria's Secret, Crate & Barrel and other products women love to buy -- they'd have a real sports marketing program.